NAME OF THE PROJECT
Organization of press conferences, media relations and consulting regarding Decathlon launch on the Croatian market.
Creating concept and implementation of press events to present Decathlon as the biggest sports retailer in Croatia.
Organizing event and preparing participants / speakers.
Engagement of key opinion makers / experts and public figures leading healthy lifestyles.
Strong relations with the media with an aim of generating the maximum coverage
June, 2014 – September, 2014
Excellent media response at the event.
Maximum coverage in all target media – business, daily news and lifestyle.
Set foundation for strong relationship with the key stakeholders.