• projekt-zgb-pivovara-01
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  • projekt-zgb-pivovara-04
  • projekt-zgb-pivovara-05
  • projekt-zgb-pivovara-06

ZAGREBAČKA PIVOVARA

campaign “Think”(“Razmisli”)

NAME OF THE PROJECT

Organization and implementation of responsible alcohol consumption campaign “Think” (“Razmisli”).

TIME PERIOD

2008 – today

PROJECT DESCRIPTION

Campaign “Think” was launched to raise awareness and educate the public about responsible alcohol consumption.

The campaign deals with the various areas of alcohol within campaigns: “Don’t drink and drive” (“Kad piješ, ne vozi”) “Respect the young and say no ”(Poštuj mlade, reci im ne) and “Know when to stop” (Treba znati stati).

Annual research implementation about drinking behaviour on the campaign’s website www.razmisli.net.

Strengthening reputation among stakeholders and positioning itself as a socially responsible brewer.

RESULTS

Excellent public and media feedback for all projects within the campaign.
Engaging and intensive relations with all key stakeholders / partners of the project – Republic of Croatia Ministry of the Interior, Croatian Auto Club (HAK), Croatian Institute of Public Health, Croatian Education and Teacher Training Agency.
High quality media coverage.

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