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PHARMAS

Presenting to local community

NAME OF THE PROJECT

PharmaS – launching start-up company

PROJECT DESCRIPTION

Consulting, creating and implementing communication strategy on the occasion of presenting PharmaS start-up company.

Situation analyses and communication strategy on presenting PharmaS start-up company to the local community and other stakeholders.

Organization of public event with a welcome speech of investors, PharmaS and local community representatives.

Organization of event for high ranked guests and company partners.

Media relations with an aim of generating positive media coverage.

Creating crisis communication plan.

TIME PERIOD

2009

RESULTS

Successful implementation of PharmaS launch to stakeholders within first phase of the communication strategy.

Communicated key messages were: PharmaS – socially responsible partner in the local community; the beginning of the successful new cycle of investors.

Established basis for smooth construction of factory in Popovača.

Setting grounds for further business development.

Successfully controlled media inquiries.

Generated high-quality media coverage.

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