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DUKAT

Bike race “Healthy habit” (“Zdrava Navika”)

NAME OF THE PROJECT

Organization and execution of bicycle races within Dukat campaign – “Bike friendly company” (“Dukat tvrtka prijatelj bicikla”).

TIME PERIOD

2012 – 2013

PROJECT DESCRIPTION

Organization of bicycle races for the public within Dukat campaign “Bike friendly company” (“Dukat tvrtka prijatelj bicikla”). The event was organized with an aim of promoting healthy and active lifestyle.
First race was held on Lake Bundek, but because of big interest next years was relocated on Lake Jarun.
Bicycle race for kids, amateurs and cyclists from sports clubs.
 
Sponsorship and participation of Zagreb mayor Milan Bandić at Jarun race.

RESULTS

Excellent feedback from public and the media.
 
400 cycling fans participated in the race in 2013 – 250 participants more than year before.
 
The project provided many prizes for the winners achieved from sponsorships with various brands along Dukat.

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